I think this trophy will be lucky to get a Sponsor next season, it really does not capture the imagination.
Change it back. Make it a tournament for only L1 and L2 teams again. That would be a start.
It wasn't even that popular before when it was just League One and league Two teams, but adding in U21 teams has really destroyed the competition. To have any hope of reviving attendances they need to make it L1 and L2 teams again.