Post by bantam on Oct 28, 2022 15:46:03 GMT
Some possible maths:
numbers plucked from the air and I don't know if Crawley v Accrington is even on ifollow
Sidemen have 130 million subscribers on youtube. Let's say that 50,000 of them log in to ifollow for Crawley v Accrington. Ifollow costs £10 a pop. Let's say that Crawley receive 20p of that. 20p x 50,000 = £10,000 additional income. Several players who might have made the bench but didn't due to one youtube substitute split £2,000 of that and the club get an extra £8k for the game.
I've no idea if I'm close, but the potential is for more than 50,000 extra ifollow subscribers and that Crawley receive more than 20p per log-in.
Transfer this idea to next season? when the club may have its own streaming service so are not relying on crumbs from ifollow and there is potential, though obviously the entire cost of the streaming service falls on the club. Or maybe not: maybe they can offer sufficient inducement to a third-party streaming service to supply it.
I can see some potential, but it would need to be carefully managed to sell it to some of us dinosaurs.
So, let's look at those figures again.
50,000 log into ifollow, Crawley receives £8 per log-in = £400,000 per game. Wow, suddenly all this makes more and more sense. Compare this to our normal weekly takings at the gate. Very approximately - 2,500 attendance at an average of, let's say, £15 each = £37,500, which is decent enough but the ifollow has the potential to be 10 and half times as much per game.
Count me in.
LEWIS YOUNG'S RED ARMY!
I don't think you'll be too far off with 80% but I think you're referring to the covid era breakdown and it's probably a little lower now. The 500 fan theshold for away fans is no longer in place so away clubs get 100% of the sales revenue that they generate. In addition, during covid the EFL didn't pass on any of the costs for running iFollow on to individual clubs so it worked out at £8.34 profit (after VAT) per £10 pass, that's no longer the case so there are some additional costs but I don't think the EFL have provided a public breakdown to say how it all works out now.
BTW FA Cup matches aren't on iFollow.